Meadowlark was founded in September 2016 when owner, Kendall Hurt, left her life in Roanoke, VA to start afresh in Wilmington, NC.
Kendall’s professional background includes many facets of retail. She is a seeker of beauty in all ways including travel, taking a walk in nature, arts, fashion and more.
Our mission at Meadowlark is to really see and value our customer, delight her with our selection, inspire her to discover her essence and ultimately empower her to be her best self.
Meadowlark is a friendly and comfortable boutique to shop; no pretense here. We offer updated classics in natural fibers and elegance with an edge.
The inspiration for the shop name is tied to Kendall’s mother, Jean, who passed from early on-set Alzheimer's disease in December 2009. Kendall and Jean were very close. The inspiration to take a risk and pursue a dream is also tied to Jean as she taught strength and courage.
A few weeks after mom passed, a song bird came to me each morning as I got ready for work. Through thickly insulated walls and brick, she was very present. I thought it odd to hear a song bird in January in the Blue Ridge Mountains of Virginia. As time passed, she became more and more present audibly and with connection. I’d even say goodbye to her as I left for work.
In the first year, I couldn’t see her. The second spring, I was able to see her but she'd fly away before I could get any real detail. The year after, I was finally able to see her in all her yellow glory with a majestic, black chevron chest. I was then able to determine that she was an eastern meadowlark.
This shop is for Mom and me.