Meadowlark was founded in September 2016 when owner, Kendall Hurt, left her life in Roanoke, VA to start afresh in Wilmington, NC. Kendall’s professional background includes many facets of retail. She is a seeker of beauty and that passion is fed through travel, time in nature, art and curating fashion collections for Meadowlark.
I believe that as we age it is important to celebrate ourselves through fashion. I have built a shop that is unlike anything else; we are here to assist you in evolving your personal style with a distinctive collection that delights and makes shopping joyful.
Our vibe is stylish with refinement, sophistication with superior comfort and elegance with an edge. My love for fine fabrics brings yummy softness and creates superior drape and fit.
The dressing room is where the magic happens! We can help you with shape and proportion and even nudge you out of your “box” if you’d like. Success for us is your empowerment. It is when you have found that outfit that connects to your essence and makes you feel your best.
The inspiration for the shop name is tied to Kendall’s mother, Jean, who passed from early on-set Alzheimer's disease in December 2009. Kendall and Jean were very close. The inspiration to take a risk and pursue a dream is also tied to Jean as she taught strength and courage.
A few weeks after mom passed, a song bird came to me each morning as I got ready for work. Through thickly insulated walls and brick, she was very present. I thought it odd to hear a song bird in January in the Blue Ridge Mountains of Virginia. As time passed, she became more and more present audibly and with connection. I’d even say goodbye to her as I left for work.
In the first year, I couldn’t see her. The second spring, I was able to see her but she'd fly away before I could get any real detail. The year after, I was finally able to see her in all her yellow glory with a majestic, black chevron chest. I was then able to determine that she was an eastern meadowlark.
This shop is for Mom and me.